Did you know that a whopping 78% of online users watch videos online every week?
Video is a powerful tool through which to communicate your story, moving your audience to feel, think, and behave in a certain way. When done well, video can be one of the strongest drivers of conversions no matter your type of business or industry.
Video marketing can be an important part of your digital marketing strategy, giving a face and voice to your business and providing high SEO value for your website. Including video on a landing page can increase conversion by 80%, and including video in an email has been shown to increase click-through rates 200–300%.